FINAL EXPENSE LEADS
FROM A DIRECT PUBLISHER
LORRIS generates final expense leads on our own funnels and delivers them to agencies, carriers and call centers as inbound calls only. Every call comes from owned-and-operated (O&O) traffic, is exclusive to you and happens in real time. No live transfers, no resold data.
WHAT KIND OF FINAL EXPENSE LEADS WE PRODUCE
We are a direct final expense publisher with 100% owned-and-operated (O&O) traffic: we run the ads, own the landing pages and quiz funnels, own the tracking numbers, and route the resulting calls straight to your agents. There is no lead broker, affiliate network or third-party publisher in the chain, so you get first-party traffic and we get direct feedback on quality.
INBOUND FINAL EXPENSE CALLS
Seniors who saw our ad, took a short burial insurance quiz and tapped to call. Delivered to your tracking number with caller ID, state and duration. Billed per qualified call on an agreed duration threshold.
WHAT WE DON'T SELL
No live transfers, no web leads, no aged or resold data, no traffic bought from other publishers. Only consumer-initiated inbound calls from media we buy and funnels we own.
WHY O&O MATTERS
One traffic source you can audit end to end. Creatives, landing pages and call recordings are all ours to show you, and quality issues get fixed at the source within hours.
WHERE THE TRAFFIC COMES FROM
Final expense volume comes from channels we buy and optimize in-house: paid social (Facebook and TikTok), Google and Microsoft search, and native placements such as Taboola, Outbrain and NewsBreak. Creatives, pre-landers and quizzes are built and split-tested by our own studio, so we can adjust messaging quickly when your close rate or contact rate moves.
- Own funnels, own domains, own numbers. We control every step from ad click to phone call.
- Call tracking on every lead. Recordings, duration, geo and source are visible in shared reporting.
- Caps and schedules. Daily caps, hours of operation and state filters set per buyer.
- Compliance-ready. Consent language, disclosures and TCPA-compliant capture on our landing pages.
WHO BUYS FINAL EXPENSE LEADS FROM US
Our best fit is a buyer who can take live volume during business hours and give honest feedback on call quality: final expense agencies and IMOs, carrier-direct call centers, and telesales teams selling burial and simplified-issue whole life. If you currently buy final expense leads for telesales through a network and want to move closer to the source, that is exactly the conversation we want to have.
PRICING AND HOW WE START
We work on a per-qualified-call basis with a duration threshold. Pricing depends on the channel, state mix and your qualification criteria. The typical start is a small daily cap for one to two weeks, a joint review of recordings and close rates, then scaling to the volume you can staff.
Request final expense volume →FINAL EXPENSE LEADS FAQ
Are your final expense leads exclusive?
Yes. Every inbound call is generated on our own funnel and delivered to one buyer. We do not resell calls or data.
Do you offer live transfers or web leads?
No. We only sell consumer-initiated inbound calls from our own O&O traffic. The senior taps our ad or landing page and the call rings your tracking number directly.
What does O&O traffic mean?
Owned and operated: the ads, landing pages, quiz funnels and tracking numbers all belong to LORRIS. We do not aggregate or resell traffic from other publishers or networks.
Which states do you cover?
We run nationwide in the US and can restrict or prioritize states based on your licensing and carrier appointments.
How is a qualified call defined?
By a duration threshold agreed in advance, usually 60 to 120 seconds, plus basic filters such as age range and state. Calls that do not meet the threshold are not billed.
Can we start with a small test?
Yes. A capped test of one to two weeks is the normal way to begin, followed by a joint review of recordings and results before scaling.