PAY PER CALL
DIRECT PUBLISHER
We buy media, build the funnels and generate the calls. 100% owned-and-operated (O&O) traffic: advertisers and agencies buy inbound calls directly from LORRIS on a per-qualified-call basis, with full tracking and recordings on every one.
WHAT A PAY PER CALL PUBLISHER DOES
In pay per call, the advertiser pays for phone calls that meet an agreed definition of quality (duration, geo, intent) instead of clicks or impressions. As a pay per call publisher, LORRIS takes on the media risk: we run the ads, host the landing pages, track every call and only bill when it qualifies. You staff the phones and close.
VERTICALS WE GENERATE CALLS IN
INSURANCE
Final expense and burial insurance, Medicare Advantage and supplement, ACA. Senior-focused creatives and quiz funnels. See our dedicated final expense leads page.
HOME SERVICES
Water damage restoration, pest control, locksmith and emergency services. Local intent traffic from search, with dynamic numbers per metro.
FINANCE
Debt settlement and relief, personal loans, tax relief. Compliance-vetted landing pages and pre-qualification before the call.
HOW WE DELIVER AND TRACK CALLS
- Direct routing. Calls go from our tracking numbers to your number, SIP endpoint or call platform. Ringba, Retreaver and custom integrations are all supported.
- RTB ready. We can bid into your real-time call marketplace or send calls to a fixed number with caps.
- Recordings and reporting. Dual-channel recordings, duration, caller state and source for every call in shared dashboards.
- Caps, hours and concurrency. Configured per buyer so you never receive more than your team can answer.
- Postbacks. Your conversion or payout signal feeds straight back into our optimization, so the traffic improves with your feedback.
WHY BUY CALLS DIRECT INSTEAD OF THROUGH A NETWORK
Pay per call networks aggregate many publishers, which makes it hard to know where a call really came from or to fix quality issues at the source. Working direct with a publisher means one traffic source, one set of creatives you can review, and one team accountable for every call. It also removes a margin layer, so more of your budget goes to media.
WHO WE WORK WITH
Advertisers running their own call centers, performance agencies buying calls for clients, and networks that need a reliable direct supply in a specific vertical. If you have a payout and a qualification definition, we can usually give you a test plan within a day.
Talk to us about calls →PAY PER CALL FAQ
Are you a pay per call network or a publisher?
A publisher with 100% O&O traffic. We generate the calls ourselves from media we buy and funnels we own, and sell them directly. We do not aggregate other publishers' traffic and do not sell live transfers.
What does a qualified call mean?
A call that meets the duration, geo and intent criteria we agree on before launch. Unqualified calls are not billed.
Which call tracking platforms do you integrate with?
Ringba, Retreaver, Invoca, TrackDrive and custom SIP or webhook setups. RTB bidding is supported where the buyer runs a marketplace.
What traffic sources do you use?
Facebook, TikTok, Google and Microsoft search, and native platforms including Taboola, Outbrain, NewsBreak and MGID.
Can you handle exclusive or capped volume?
Yes. Daily caps, hours of operation, concurrency limits and state filters are standard per buyer.